SEO Expert & Content Strategist

Stasher

Led the complete SEO transformation of a startup luggage storage platform into the world's leading storage network. Orchestrated growth from a London-based startup to a global platform operating in 1000+ cities across 50+ countries, making organic search the primary revenue driver.

The Challenge: Establish market dominance in the competitive travel storage space with limited brand recognition and intense competition from established players with significant resources.

Strategic Approach: Directed all facets of the SEO department including on-page optimization, off-page strategies, and technical auditing with actionable recommendations. Recruited, trained, and managed a versatile team of in-house writers and freelancers to scale content production and meet aggressive company growth targets.

Key Achievements:

• • Positioned SEO as the most profitable channel, contributing 50-60% of total revenue
• • Scaled from 50K to 500K+ monthly organic visitors
• • Built and managed high-performing content team of 15+ writers
• • Achieved first-page rankings for 10,000+ location-based keywords
• • Reduced customer acquisition cost by 40% through organic growth
• • Established sustainable competitive moat through content assets

Long-term Impact: Transformed Stasher from a startup to the world's leading luggage storage network, creating scalable processes for international expansion and positioning the company for successful Series B funding.

NEO Group (LEON & Twin Sites)

Currently leading SEO content strategy for LEON and Twin sites, two major brands in the competitive iGaming and sports betting space. Developing comprehensive content frameworks while ensuring strict compliance across multiple regulated markets.

Current Focus: Authoring compelling, SEO-optimized articles, blog posts, and website copy that increases user engagement and improves search visibility across highly competitive iGaming verticals.

Key Responsibilities:

• • Developing editorial style guides and content frameworks for brand consistency
• • Creating engaging video scripts and storyboards for multimedia content
• • Incorporating strategic keywords and search-friendly formatting
• • Translating complex gaming topics into accessible content
• • Ensuring regulatory compliance across all content

Wealthyhood

Spearheaded comprehensive SEO strategies and established in-house video production studio for a rapidly growing fintech platform. Combined data-driven optimization with engaging video content to establish market authority in competitive finance space.

Innovation Achievement: Established and managed an in-house video production studio, creating high-quality video content to amplify SEO and content marketing efforts in the competitive fintech space.

Strategic Impact: Directed advanced keyword research and content optimization initiatives, leading to measurable improvements in search engine rankings for finance-related queries while maintaining strict compliance standards.

Ludicrum Casino Portfolio

Executed comprehensive content marketing strategies for Ludicrum's diverse casino portfolio, navigating the complex regulatory landscape while driving significant organic growth across multiple international markets.

Specialized Expertise: Developed and implemented content calendars aligned with SEO best practices for the highly regulated iGaming industry. Conducted comprehensive keyword research and competitor analysis to identify content opportunities in multiple markets.

Regulatory Excellence: Successfully navigated complex compliance requirements across multiple jurisdictions while maintaining 95% compliance rate and driving substantial organic growth.

Industrial Hemp Farms

Developed expert hemp SEO content strategies for both B2B and B2C channels in the emerging medical cannabis industry. Enhanced market penetration and brand authority in a highly specialized and regulated sector.

Niche Expertise: Provided strategic content guidance and significantly bolstered off-page SEO through effective link-building campaigns tailored to the cannabis industry's unique challenges and opportunities.

Dual Channel Success: Successfully developed separate content strategies for B2B (wholesale/business) and B2C (consumer) channels, each requiring different regulatory considerations and audience approaches.

Culture Trip

Contributed to one of the world's leading travel and culture platforms, producing engaging travel and lifestyle content with specific focus on Athens, Greece, while maintaining the platform's high editorial standards.

Cultural Authority: Produced high-quality travel and lifestyle content that contributed to Culture Trip's position as a trusted authority for cultural travel experiences worldwide.

Local Expertise: Leveraged deep knowledge of Athens and Greek culture to create authentic, engaging content that resonated with international audiences seeking genuine cultural experiences.

FREENOW (The Beat)

Curated comprehensive copy strategy for all communication platforms of a major European mobility platform, contributing to brand consistency and user engagement across multiple touchpoints.

Comprehensive Coverage: Developed copy for in-app content, ATL & BTL advertising campaigns, and email marketing, ensuring consistent brand voice across all customer touchpoints.

Strategic Insight: Provided valuable strategic input for communication strategies, contributing to improved user engagement and brand perception in the competitive mobility sector.

Stavros Niarchos Foundation Cultural Center

Revamped design and content strategy for monthly print materials of one of Greece's most prestigious cultural institutions, focusing on user accessibility and clear communication.

Cultural Impact: Managed materials across departments, facilitating clear communication between SNFCC, the Board of Directors, and the general public for one of Europe's most significant cultural projects.

Accessibility Focus: Prioritized user accessibility in all design and content decisions, ensuring cultural programming was accessible to diverse audiences.

Olive Villa Rentals

Specialized in crafting engaging villa descriptions and blog content for luxury accommodations in Greece, implementing SEO strategies to enhance online presence and attract global audiences.

Luxury Positioning: Utilized SEO strategies and market insights to significantly enhance the brand's online presence in the competitive luxury accommodation sector.

Global Appeal: Successfully attracted international clientele through compelling content that showcased the unique appeal of Greek luxury villa experiences.