A historian who builds growth.
I read audiences the way I was trained to read sources: for what they believe, what they fear and what they will trust. Then I build the systems that reach them.

I work where growth, content and money meet.
I studied history, cultural anthropology and cultural analysis in Greece and Sweden. That training still shapes everything I build: start with how people think, then find the channel that reaches them.
Over ten years I've built organic channels into the main source of customers for a London travel marketplace and a Greek neobroker. At Stasher, organic became the biggest and cheapest revenue driver in the company. At Wealthyhood I delivered 135% organic growth in six months, then built Greece's first in-house fintech video studio and became its presenter.
Today my focus is what the age of AI does to content and search: how a small team can publish at the scale of a large one, and how a brand earns its place in the answers AI engines give.
I'm also an investor. I've built a substantial personal portfolio with my own capital, and I hold the MiFID II Investment Advisor qualification. I share that experience through video, writing and conversation.
And I write fiction. My second short story collection, Ο κώλος του ήλιου, came out in 2026.
Where the work happened
Wealthyhood
Head of Organic Growth. Organic search, the video studio and the content production system at Greece's first HCMC-licensed neobroker.
Stasher
Content Manager, then Head of Organic Growth. Built the SEO function from scratch and made organic the company's biggest revenue driver.
Ludicrum
Independent SEO consultant.
Culture Trip
Contributing writer. An Athens series with 500K+ organic page views.
FREENOW, SNFCC, Olive Villa Rentals
Copy, brand and the first SEO practice I ever built: organic sessions from 8K to 65K a month.
Education and licences
Investment Advisor (MiFID II)
Hellenic Capital Market Commission. Issued November 2025, credential ID G11952.
MA, Applied Cultural Analysis
Lund University, Sweden. 2015 to 2017.
MA, European History
University of Ioannina, Greece. 2013 to 2015.
BA, Cultural Anthropology
Democritus University of Thrace, Greece. 2008 to 2013.