A historian who builds growth.
I read audiences the way I was trained to read sources: for what they believe, what they fear and what they will trust. Then I build the channels that reach them.
For ten years I've built organic acquisition into the main source of revenue for consumer marketplaces and regulated investment platforms.
At Stasher I built the SEO function from scratch, grew organic sessions from 180K to 1.9M a year, launched six European markets and grew the team from one person to eight. Organic became the company's biggest revenue driver and its lowest-cost channel.
At Wealthyhood, an HCMC-licensed neobroker, I was hired to run SEO and delivered 135% organic acquisition growth in six months. Then I widened the remit. I built Greece's first in-house fintech video studio, wrote the scripts and stepped in front of the camera. The channel reached 2M views and 10,000 subscribers in its first 12 months.
Before growth, I studied history, cultural anthropology and cultural analysis in Greece and Sweden, and wrote copy for the Stavros Niarchos Foundation Cultural Center and FREENOW. I've written for The Guardian and Culture Trip, and I'm a Certified Investment Advisor (MiFID II).
Strategy, editorial judgement and on-camera delivery: I hold all three, and the results on this site come from using them together.
Experience
Head of Organic GrowthWealthyhood, Athens
- Delivered 135% organic acquisition growth in the first six months.
- Built Greece's first in-house fintech video studio and became the channel's presenter.
- Took the Greek YouTube channel to 2M views and 10,000 subscribers in 12 months.
- Write and present long-form financial education, from investment taxation in Greece (with Ourwallet.gr, cleared through compliance) to market history such as Wirecard and Albania 1997.
Independent SEO ConsultantLudicrum, remote
Head of Organic GrowthStasher, London
Built the SEO function from scratch and made organic the company's biggest revenue driver.
- Organic sessions up 10x in four years: 180K to 1.9M a year.
- Lowest-CAC channel in the business: €4.20 blended, against €31 on paid social.
- In 2020, with paid spend frozen, kept content investment flat and took the terms competitors dropped. Organic captured 61% of recovery demand in 2021 at near-zero marginal cost.
- Launched six European markets with native-language content. 40% of organic traffic was non-English within 18 months.
- Digital PR into national press and major travel titles: referring domains from 340 to 2,100.
- Grew the team from one person to eight, including the first localisation hires.
Content ManagerStasher, London
Built the content pipeline from research to outreach and the link-building process behind it. The content strategy supported 300% traffic growth in the first year.
Contributing Travel WriterCulture Trip, freelance
Wrote an editorial series on Athens (15+ guides) that drove 500K+ organic page views.
Web CopywriterFREENOW, Athens
Owned the copy across in-app, ATL and BTL advertising, and email campaigns.
Jr. Copywriter, Marketing and CommunicationsSNFCC, Athens
Redesigned the monthly collateral structure, managed content for 40,000+ subscribers and cut content approval time by 30%.
Marketing CopywriterOlive Villa Rentals, freelance
- Grew organic sessions from 8K to 65K a month by building the company's first technical SEO practice.
- Set up first-touch attribution from content to bookings, which secured the budget for the channel's expansion.
- Published and edited 120+ pieces in the first year as the sole content hire.
Education and licences
Investment Advisor (MiFID II)
Hellenic Capital Market Commission. Issued November 2025, credential ID G11952.
MA, Applied Cultural Analysis
Lund University, Sweden. 2015 to 2017.
MA, European History
University of Ioannina, Greece. 2013 to 2015.
BA, Cultural Anthropology
Democritus University of Thrace, Greece. 2008 to 2013.