Historian by training.
Growth executive by track record.
I studied history, ethnology, and cultural analysis across three universities in Greece and Sweden. I spent years learning how to decode the way people think, what they value, and how narratives shape behavior. That training became the foundation for everything I do in content and growth.
My first professional steps were in copywriting, crafting institutional messaging for the Stavros Niarchos Foundation Cultural Center, then writing UX and advertising copy for FREENOW during its European hyper-growth phase. I learned early that words have a measurable impact on business outcomes.
Since then, I have built content operations from scratch at multiple companies, founded and exited businesses, published in The Guardian and other major outlets, and earned my MiFID II Investment Advisor certification. Today I serve as Head of Organic Growth and Finance Content Manager at Wealthyhood, where I have delivered 135% organic acquisition growth and built Greece's first fintech video studio.
My background in the humanities gave me something most growth practitioners lack: a trained understanding of how people process information, form trust, and make decisions. My decade in SEO and entrepreneurship gave me the systems thinking to turn that understanding into revenue.
Experience
Head of Organic Growth & Finance Content Manager
Wealthyhood — Athens
Engineered a proprietary SEO framework that delivered a 135% surge in organic acquisition within the first 6 months, outperforming established legacy competitors in the FinTech space. Transitioned the brand from text-heavy SEO to a video-first media operation, serving as the primary on-camera talent for market analysis and financial education. Launched Wealthyhood's Greek YouTube channel from scratch, scaling it to 1M views and 6,000 subscribers in 12 months. Oversaw the alignment of all growth initiatives with HCMC and MiFID II frameworks, ensuring 100% compliance in complex financial communications. Established the brand's presence across "Answer Engines" (ChatGPT/Perplexity) by feeding them high-authority, video-verified structured data.
Search Engine Optimization Specialist
Ludicrum — Athens
Search Engine Optimization Lead
Stasher — London, United Kingdom
Delivered 10x traffic growth from 2018 to 2023 (5-year horizon), turning Organic Search into the company's most profitable channel. Deployed localized strategies in 5+ markets to capture high-intent travel traffic. Secured high-authority backlinks in global media (Guardian, Daily Mail) to cement brand authority. Built the SEO function from the ground up, managing a team of 8 and aligning strategy with executive stakeholders.
SEO Content Writer & Digital PR
Stasher — London, United Kingdom
Established content pipeline from research to outreach, creating systematic approach to content marketing. Developed link-building processes that consistently secured high-quality backlinks. Created foundational content strategy that supported 300% traffic growth in first year.
Contributing Travel Writer | Athens Expert
Culture Trip
Authored a definitive editorial series on Athens (15+ guides), driving 500k+ organic page views via high-intent SEO targeting.
Web Copywriter
FREENOW — Athens, Greece
Curated the copy used in all platforms of communication (in-app, ATL & BTL advertising, email campaigns) and offered valuable insight where needed.
Jr. Copywriter | Marketing and Communications Associate
Stavros Niarchos Foundation Cultural Center (SNFCC) — Athens, Greece
Redesigned monthly collateral structure improving user engagement. Managed content for 40,000+ subscribers across digital platforms. Streamlined communication processes between departments, reducing content approval time by 30%.
Marketing Copywriter
Olive Villa Rentals — Greece
Leveraged basic SEO and market insights to craft blog and product content that enhanced the brand's online presence. Attracted a global audience and showcased the hospitality and cultural heritage of Greek villas.
Credentials
Applied Cultural Analysis
Lund University, Sweden
European History
University of Ioannina, Greece
Cultural Anthropology
Democritus University of Thrace (D.U.Th.)
Investment Advisor
MiFID II Certified, EU
Want to work together?
Based in Athens. Published internationally. Open to strategic collaborations and consulting engagements.
Get in touch