Data Management: How to Use Data to Increase your ROI

Savvy marketers know better than to overlook the tremendous power that content has to attract customers and drive sales. The benefits of content marketing are virtually unparalleled– it’s an excellent way to position your brand as an authority and offer value to your audience. If you’ve got any experience in content marketing, you know that …

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How to Improve Direct Bookings Organically With Hotel Blogging

Interested in learning more about hotel blogging? In this age of mega-hotels and AirBnB, how can a small boutique hotel, hostel, or bed and breakfast possibly compete? Hospitality companies can, and should, partner with outside travel agencies to get bookings. But a 15-30% commission to an external agency can take a considerable bite out of …

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