I design content production and organic growth systems for the age of AI, put my face on the story, and invest my own capital with the same long view. Ten years of proof, from London travel marketplaces to Greek fintech.
Most companies hire separate people for search, content, video and financial credibility. I bring all four, and they reinforce each other.
Search now splits between results pages and answer engines. I build the content, structure and authority that get a brand cited by ChatGPT, Perplexity and Google's AI answers, and still ranking where people click. Proof: 135% organic acquisition growth in six months at Wealthyhood, against competitors with a 15-year head start.
AI changed how much one team can publish. I design production systems where AI carries the volume and people keep judgement, voice and compliance. At Wealthyhood I cut median compliance approval from 11 days to 3 and tripled publishing velocity, with zero compliance escalations in 24 months.
I built Greece's first in-house fintech video studio, then wrote and presented the content myself. The channel reached 2M views and 10,000 subscribers in 12 months, and video grew to 18% of monthly organic sign-ups.
I invest my own capital and hold the MiFID II Investment Advisor qualification. I turn that experience into financial education people actually watch.
Results from channels I built and led.
Organic sessions at Stasher in four years, from 180K to 1.9M a year
Blended organic CAC at Stasher, against €31 on paid social
Organic acquisition growth in six months at Wealthyhood
YouTube views in 12 months, written and presented by me
Long-form financial education in Greek, written and presented by me.
Schemes holding deposits worth roughly half of Albania's GDP collapsed, wiped out household savings and brought down the government. How they grew, why regulators failed to stop them, and what the episode teaches about returns that look too good to be true.
A DAX-listed star of German fintech admitted in June 2020 that €1.9 billion on its balance sheet did not exist. How the fraud worked, how auditors and the regulator missed it, and the warning signs a retail investor can watch for.
How Greek tax residents are taxed on stocks, ETFs and dividends: capital gains, foreign dividends, withholding tax and what goes where in the annual return. Cleared through compliance.
Alongside the growth work, I've built a substantial personal portfolio over years of investing my own capital. I'm also a Certified Investment Advisor (MiFID II), so I know the rules as well as the markets.
I share what that experience has taught me: how markets behave, why investors make the mistakes they do, and what market history says about the next bubble.
Read: how I invest my own money →
I share experience and education. Nothing here is personal investment advice.
Every result on this site came from a judgement call. These are the ones I make again and again.
Paid acquisition stops the day the budget does. Search, editorial and video keep bringing customers in after the spend. At Stasher, organic customers cost €4.20 each, against €31 on paid social.
In 2020, with paid spend frozen, I kept content investment flat and took the search terms competitors abandoned. When travel came back in 2021, organic captured 61% of recovery demand at near-zero marginal cost. The same discipline runs my portfolio.
AI makes content cheap. Trust stays expensive. I use AI to scale production and spend human time on the decisions, the voice and the facts.
Financial products run on trust, and people trust people. A named, credentialed presenter outperforms a faceless brand account.
I trained as a historian and cultural analyst before I worked in growth. Every brief starts with what the audience believes and fears, and the best-performing video I've made is a history lesson.