If you ended up on this page, you are probably searching for bespoke blog management services.
Your company blog is one of the most important tools at your disposal for lead generation and nurturing trust with your audience. It is relatively low cost and it takes almost no time to set up. However, making your blog work for you requires planning, SEO research, and writing skills.
Blogs are a great way to improve your SEO visibility. If done right, it can provide a steady acquisition channel for your business.
This service is right for you if:
You want to scale your content production by working with a reliable supplier.
You can’t afford to hire a full-time employee to take care of your content needs, or you are after a no-strings-attached arrangement.
You don’t have the time to prioritize content production.
You want to invest in your brand and make it an authoritative voice within your niche.
Why you should have a blog
There are thousands of business blogs out there for all interests and tastes. In the context of your industry, a well-designed blog post can get you in front of new prospects that are prime for conversion.
A well-written business blog can reach a higher number of target audiences in all parts of the sales funnel. The article that you are reading now, for example, was written with the same mentality.
My goal is to give you a 360º view of why blogging is important and exactly how it can help you. People will revisit a good blog and are more likely to purchase from a brand they trust.
What’s more, with a proper SEO strategy in place, you won’t even have to worry about paying to market it. That’s the beauty of content marketing: an amazing piece of content will be loved by people and search engines alike (hello Google).
Search engine optimization
Adding a blog section to your business website can be as simple as writing a bunch of articles (or hire someone to write them for you) and hope for the best.
However, you’ll need to be extremely lucky to see any results from that approach. Therein lies the most important part of having a blog: strategy. You’ll need to assess your goals, identify the themes you want to develop and discover already works for your competitors. Once these aspects are in place, we move on to the content planning part, during which we explore organic traffic opportunities.
The implementation process is where we put our strategy to the test: building content around carefully researched keywords and queries. As you might imagine, doing blogging right is a rather time-consuming and specialized process. Each piece of content should provide value to the user and increase your organic visibility. We can take care of that for you.
Why consider outsourcing blog managment
Our blog management service is more than simple content writing. It involves
Content planning and strategy
Content promotion and digital PR
Even if you don’t have a blog as of yet, we can set it up from scratch, depending on your particular needs.
The available pricing plans are scalable and fully customizable, without binding contracts and loopholes. You choose exactly how many pieces of content you need each month. Our content writing team includes professionals from the UK and USA, with a proven track record of copywriting experience. Together, we will craft a hot content strategy to skyrocket your traffic and drive sales.
After years of professional experience, we can confidently say that the process of maintaining a successful blog comes down to three key aspects: Research and planning, content creation, and off-page SEO.
During this phase, we will map out a detailed content strategy, designed specifically for your business needs. Each suggestion is backed up by data and verified by specialized software. Every decision and metric is accounted for.
There is a lot of discussion regarding what is good content. Our philosophy is that a great blog attracts both readers and search engines. Both have questions that need answering and that’s what we do!
Our average blog post is larger than 1500 words since that’s what works best for SEO, but our overarching strategy is focused on the user experience.
Planning and writing the content is only two-thirds of the job. The more sites you have pointing back to your articles, the better. So, we make sure to feature your site on relevant websites. Also, we provide regular blog updates where needed.
What you can expect from our blog management services
This blog management service is a great choice if you want to increase your Google authority and drive organic traffic to your website.
As we’ve seen above, this takes a significant amount of dedication and expertise, so it makes sense to leave it up to us. Our service can help you achieve the following goals:
No piece of content is scheduled without solid research behind it. We create content that has a genuine chance to rank organically. All of our choices are backed by data and our experience with ranking hundreds of articles for industry-relevant blogs.
Consistent and targeted blogging will create new opportunities for your business, as your audience increases.
Save Time & Money
Let’s be honest: you could try to automate your blog management by hiring a cheap writer to do the work. However, this strategy will likely set you back rather than help you.
In 95% of cases, cheap content needs a lot of editing. This will only lead to countless lost hours of productivity (if you edit them yourself) or will make a bad impression to readers who’ll stumble upon your blog. In both cases, hiring a proven writer that will focus solely on your blog is cheaper in the long run.
Rise in Google Rankings
Nobody knows exactly how they do it, but you’d better believe Google is getting smarter every day. Ranking for any particular term is a sophisticated process that requires a unique approach.
The age of churning cheap 500-word articles by the dozens has no place in the modern SEO world. Content marketing has gotten intelligent and your content must follow suit!
In the world of digital marketing, authority has two meanings: first, it is the measurement of your website’s overall quality by SEO tools such as Ahrefs or SEMrush (we use both).
The second aspect has to do with the perceived value of your blog by the consumer. Of course, the latter takes more time to cultivate, but you can see the results on established blogs in your industry.
Finding good writers is hard and amazing content takes time. We keep our team small and we take on a limited amount of projects, to ensure quality.
The $1m question: why us?
In the internet world, everyone and their mother is a marketing guru. Instead of bold claims, we focus on numbers, data and a passion for writing compelling copy.
Our team consists mainly of journalists and natural storytellers, who write for human readers. Our copy is crafted with SEO in mind, but your readers in the spotlight. For me and my team, each article is a small work of art in its own right. So, why us? The short answer would be: because we are not marketers!
Here are some screenshots of blogs we’ve curated over the past few years. Due to privacy concerns we cannot disclose the names of the clients, so feel free to send us a message if you want to learn more.
Who is this service for
Our bespoke blog management service is suitable for:
Small and medium business owners who don’t have the resources available for a full-time content writing position
Digital agencies with overwhelming client demands
Bloggers who don’t have the time to take their content needs to the next level
Content managers who don’t have the time to consolidate an on-demand writing team
We do not claim to be SEO wizards or that we will magically increase sales and traffic. Our work is the product of a highly calculated process and takes time to yield results. Here are some snapshots of successful past campaigns. For privacy reasons, we cannot share the names of the companies involved.
We have the hard data to prove the efficiency of our strategy. Message us for case studies and specific information regarding our blog management service. We would love to share all the specifics with you.