Search engine optimization is a lifelong task for anyone who manages a website. The landscape is continually evolving and it takes a dedicated effort to stay on top of each new factor the search algorithms account for. As time-consuming as that process is, it pales in comparison to the grind of constantly pumping out new content.
SEO relies on a steady stream of content in order to keep the algorithms happy. The demand for fresh content tends to be the biggest expense most online businesses face. Tracking down freelancers and dedicated content creators rarely nets a noteworthy return on investment. This revelation has led many online businesses to start white labeling the content added to their site on a daily basis.
What Does It Mean To White Label SEO Content?
White label products or services are created with the sole intent of selling to other marketers. The name comes from the color of the label placed on the package before distribution. The white label on the packaging can then be filled in with the branding of whoever purchases the product or service. You would be surprised at just how often this occurs in all sectors of business. The truth is, white label content is so cost effective that large companies have trouble justifying any other course of action.
In the context of SEO, there are writing services that specifically cater each article to ranking highly in the search results. Website owners can purchase the base article and add their own branding to complete the look. It allows you to consistently produce new content without restructuring your staff. This practice has a myriad of benefits that result in smoother operations all around.
Why Hiring White Label SEO Services Is So Cost Effective
Paying a whole other company sounds more expensive at first glance. However, consistent content production increases a website’s ability to generate income dramatically. The most basic manifestation of this is in the increased traffic your website will enjoy. Consistent content leads to more traffic as the search algorithms recognize how active each page is when determining search rankings. Plus, consistent content cultivates a dedicated following that looks forward to each new post. Maintaining a reliable schedule will boost audience retention immensely.
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What Makes White Label Content Cheaper?
The biggest cost advantage comes from paying for each piece beforehand. SEO services charge per post that you request. Compared to hiring staff and paying salaries, you have much more control over how much gets done for each of your hard-earned dollars. Personal matters such as sick days and pregnancies don’t get in the way of how much your writing team can produce. Let the other company worry about keeping their writing staff in line.
Why Is White Label SEO Content So Efficient?
To a business the only resource more valuable than money is time. Outsourcing your SEO content saves so much time that you will wish you would’ve made the switch sooner. Dedicated writing services have all the infrastructure in place to get pieces written efficiently. It can take months to set up an internal process for writing content on a regular basis. Plus, your first attempt most likely won’t be as neatly organized as a firm that has specialized in SEO writing for years.
Eliminates The Time And Cost Investment Of Hiring Writers
Anyone who has hired employees before knows just how grueling the process can be. It isn’t as simple as posting a craigslist ad and watching everything fall into place. There are many challenges and pitfalls that only get brought up when you’re in the thick of the search. Let’s take a look at all the headaches you can avoid by hiring a dedicated SEO agency.
Creating Engaging Help Wanted Ads
Most businesses start by creating an ad for a position they need to fill. While this sounds pretty easy at first, many ads go completely unnoticed by potential employees. Creating an ad that attracts worthy candidates takes a real hook and presentation. A dedicated SEO agency already has a team of writers who can start your posts immediately after placing an order.
Interviews And The Vetting Process
In a perfect world, every candidate would be perfect for the job. Unfortunately, we live in a world where resumes, applications, and interviews can easily be faked. This is doubly true of any position that is exclusive to the internet. This means you need a reliable way of weeding out bad apples from the bunch. Creating your own protocol for this is incredibly time consuming and involves an uncomfortable amount of trial and error.
White Label SEO Connects You To Competent Professionals
Just about anyone can write content for the internet. However, only a select few can do it really well. Dedicated SEO companies have a collection of skilled writers from all walks of life. This ensures you can always find suitable writers who are knowledgeable about the subjects in question. The global scale of these operations makes it easier to localize your content for multiple parts of the world simultaneously.
The management team also plays a crucial role in the successful rollout of your content. Teams of writers require good management to keep the production pipeline on track. SEO agencies have specialized management who have been in the writing game for a long time. They can identify latent talent and help cultivate greatness in each of the writers penning your content.
Employee Upkeep And Satisfaction
The more employees you have under your belt, the more plates you must spin at once. Even when you have a great staff, there are constant costs associated with keeping them happy. There are also extra taxes associated with each new employee you take on. Delegating this responsibility to another firm will save you tons of money, time, and drama.
White Labeling SEO Makes Your Production Scale More Flexible
In business, it is pretty common to receive unexpected amounts of heavy traffic and demand all at once. Having the ability to quickly scale up or down ensures your business remains healthy regardless of market conditions. If you have all your writing staff in-house, it can be nearly impossible to accommodate larger workloads than normal. If you are ever in a lull and need to downsize, it can be difficult to let employees go.
However, an SEO agency gives you the ability to handle any workload without changing the internal structure of your team. If you need twice as many orders as normal, you can order a custom amount for that week. The same is true for weeks where your business slows to a crawl. Rather than spending unnecessary funds on extraneous staff, you can reduce the number of orders you place.
The Other Benefits To Your Business
With all the time and money you save by hiring a white label agency, you can focus on pouring resources into the other aspects of your business. Securing more clients and investing in company upgrades are great ways to capitalize on your abundance of additional time.
How Do You Hire A White Label SEO Agency?
Before contacting an agency, it is important to decide what your business needs. Take a look at your existing traffic and workloads to determine what your trial order size should be. Take into account which keywords and other services you want the writers to focus on. Once you have a list of what you expect from the agency, you can contact them to set up a consultation.
The Consultation
Upon contacting an agency, they will assess all the specific needs of your business. This allows them to give you a quote based on the expected volume of orders you will place. If the terms are agreeable to you, you can order a trial run of orders. The initial batch of orders is crucial to bridging the gap between your expectations and the results of the company. The first few samples can be used to make any adjustments that you desire. You may even order batches from a few different firms to see which is the best in your area.
Sealing The Deal
Once you pick the SEO agency you plan to work with, you can set up a regular ordering schedule. Orders can be placed daily, weekly, or monthly depending on the needs of your industry. Once the payment goes through, the agency delivers all the content you need to keep your site optimized for search rankings. From there, it is simply a matter of adjusting your order volume to accommodate the demand of your site each week.
