SEO Case Studies

The New York City Informer website provides news, reviews, and commentary on New York City. The site was founded in 2012 by a group of journalists and bloggers who wanted to create a platform for independent voices in the city. The New York City Informer covers many topics, including politics, culture, food, and nightlife. The site also features a number of original reporting and investigative journalism.

Since 2021 I have been responsible for the SEO development and monetization of the website. You can track the progress made in the graphs below:

Visit the website: is an innovative online platform that connects travelers with local businesses and hotels that can securely store their luggage. The service, available in numerous cities worldwide, offers a convenient and affordable solution for tourists who want to explore without being burdened by their bags.

As the SEO Manager of the team I played a pivotal role in transforming SEO into the primary revenue channel for since 2018. When I joined the team, I recognized the untapped potential of organic search volume for relevant queries and set out to harness it to drive growth.

My first step was to conduct a comprehensive SEO audit to identify areas of improvement. I then developed and implemented a robust SEO strategy that included keyword optimization, technical SEO enhancements, and high-quality content creation tailored to our target audience. I also initiated a link-building campaign, leveraging relationships with influencers and guest blogging opportunities to increase our site’s authority.

Furthermore, I worked closely with the development team to ensure our website was optimized for mobile-first indexing, recognizing the growing trend of mobile searches among our target audience. I also focused on improving site speed and understanding its crucial role in user experience and search engine rankings.

Through these efforts, I was able to significantly increase organic traffic to, leading to a substantial rise in bookings and revenue. Over time, SEO became the main revenue channel for the company, demonstrating the effectiveness of the strategies I put in place.

My work with is a testament to my ability to leverage SEO to drive business growth. It showcases my skills in identifying opportunities, developing strategic plans, and executing them to deliver tangible results.

I’ve worked on the project since 2018, starting out as a blog writer. By the time I left my position, SEO was responsible for 50% of the revenue, reaching 65% in the 2021-2022 fiscal year (post-COVID boom).

Visit the website:

Article Writing

Culture Trip

Click on the button below to read my articles for Culture Trip, a global digital media company that curates and produces travel experiences, articles, and guides. Founded in 2011 by serial entrepreneur Jonny Garrett, Culture Trip has since grown to become one of the most popular travel media brands in the world.

Culture Trip’s mission is to inspire people to explore the world and discover new cultures. The company’s website and app feature articles, guides, and videos on thousands of destinations around the world. Culture Trip also offers a variety of travel experiences, such as city tours, food tours, and cooking classes.

Read more here!

The Guardian Travel

Click on the button below to read my articles for the Guardian, a British daily newspaper founded in 1821. It is one of the most-read newspapers in the United Kingdom and the world, with a circulation of over 150,000 copies per day. The Guardian is known for its liberal political stance and its commitment to investigative journalism.

Read more here!

International Highlife

Established in December 2014, International Highlife started out as a simple Facebook page – but we grew so much and so quickly since we started, it soon became clear that we needed our own website. Here on the official International Highlife website, you will find up-to-date, relevant, and interesting information about everything cannabis-related – and you’ll also have the ability to upload your own content and be an active voice of the cannabis community.

Read more here!

Intrepid Travel

Intrepid Travel is an adventure travel company that offers small group tours to over 150 countries worldwide. Founded in 1989, Intrepid Travel is one of the largest adventure travel companies in the world.

Read more here!

All rights belong to their respective owners. If any of the above links doesn’t work or if you require details about each project, please get in touch.


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