SEO Case Studies


At the start of my tenure at Wealthyhood, I focused on developing and implementing SEO strategies to enhance content visibility and drive traffic. This involved conducting keyword research and optimizing content to improve search rankings. I also monitored performance metrics using Google Search Console and adjusted strategies for better results.

Here are some of my articles that got very high visibility within a month after hiring:

How To Buy Tesla Shares In the UK [2024]
How To Buy Google Shares In the UK [May 2024]
How To Buy nVidia Shares In the UK
How To Buy Facebook Shares In the UK
How to Invest In the SP500
VUAA ETF: Τι Είναι, Πώς Λειτουργεί και Πώς να Επενδύσεις σε Αυτό
Visit the website:

My tenure at Stasher stands as a significant chapter in my professional journey, marked by strategic growth and innovation in the realm of SEO and content marketing. When I joined Stasher, my initial role was as a content writer. My responsibilities involved crafting articles that were not only informative and engaging but also optimized for search engines. The success of my handwritten articles, which substantially increased web traffic and user engagement, was a clear indicator of the untapped potential in Stasher’s SEO strategy.

Recognizing this opportunity, I proposed the establishment of a dedicated SEO team. This was a strategic move to transform how Stasher approached online visibility and customer engagement. The team was structured to include talented writers and skilled link builders, each selected for their expertise and potential to contribute to our overarching goal of enhancing Stasher’s digital presence.

The formation of this SEO team marked the beginning of a new revenue channel for Stasher. Our focus was on creating content that resonated with our target audience while ensuring it was optimized for search engines. We implemented a multifaceted approach that included on-page optimization, strategic keyword usage, and the creation of high-quality, relevant content. Parallel to this, our link-building efforts aimed at securing high-quality backlinks from reputable sources to improve our domain authority and search engine rankings.

Under my leadership, the SEO team executed a comprehensive strategy that significantly increased Stasher’s organic web traffic. I took a website that had around 4,000 monthly organic users in November 2018 and propelled it to an impressive 130,000 by December 2022. This remarkable growth was not just a spike in numbers; it represented a sustainable and consistent increase in user engagement and brand visibility.

The impact of these efforts on Stasher’s revenue was substantial. At its peak, the revenue generated through our SEO-driven strategy accounted for 60% of the company’s total earnings. Even at its lowest, it contributed 35%, underscoring the critical role of SEO in the company’s overall revenue generation. This achievement was not just about driving traffic; it was about converting that traffic into tangible business results.

My role in this transformation was multifaceted. I not only initiated and led the SEO team but also actively participated in developing strategies, creating content, and building relationships with publishers for link-building initiatives. This hands-on approach ensured that I was deeply involved in every aspect of our SEO journey, enabling me to steer the team towards our shared goals effectively.

During my tenure as SEO Manager at Stasher, I also spearheaded a robust link-building initiative, initially diving into the trenches myself — from outreach to content creation — tailored to each publisher’s unique requirements. My hands-on approach evolved into leading a specialized team over three years, targeting key markets in the USA, UK, Spain, Latin America, Italy, and France. This strategic expansion wasn’t just about quantity; it was about quality and relevance.In collaboration with a top-tier digital PR agency, we secured high-impact links from prestigious outlets like TimeOut, DailyMail, NYPost, NewsWeek,, and The Guardian. This wasn’t just link building; it was brand elevation. Our efforts resulted in thousands of valuable links, catapulting and other websites in my personal network to new heights in search engine rankings.

In summary, my time at Stasher was a period of significant growth and success. It exemplified my ability to identify potential, implement innovative strategies, and lead a team to achieve remarkable results in organic growth and revenue generation through SEO.

My leadership in this area wasn’t just about implementing existing techniques; it involved meticulous evaluation and adaptation, ensuring that each action we took was the most effective for our specific goals. This dynamic approach to SEO and digital strategy drove significant organic growth, solidifying SEO as a cornerstone of revenue generation.

My work with is a testament to my ability to leverage SEO to drive business growth. It showcases my skills in identifying opportunities, developing strategic plans, and executing them to deliver tangible results.

I’ve worked on the project since 2018, starting out as a blog writer. By the time I left my position, SEO was responsible for 50% of the revenue, reaching 65% in the 2021-2022 fiscal year (post-COVID boom).

Visit the website:

Weed Copywriter

In 2017, I founded a leading cannabis content writing agency (, a venture that stands as a testament to my entrepreneurial spirit and SEO expertise. Over a span of 5 years, this agency generated over $500,000 in revenue through SEO-driven leads, with a $17 initial investment, netting an annualized 680% ROI over six years. This achievement underscores my ability to identify and capitalize on niche markets and demonstrates my proficiency in leveraging SEO for substantial business growth. The success of this agency exemplifies my skill in combining industry-specific content creation with strategic SEO to drive revenue and establish market leadership.

The essence of my role encompassed managing relationships with hundreds of different accounts, each with their unique demands and business objectives. This diverse clientele ranged from startups to well-established companies in the cannabis industry, each requiring a bespoke approach to content and SEO. My role demanded an adept understanding of each client’s unique market position and strategic goals, allowing me to tailor our services to their specific needs effectively.

In managing these relationships, I placed a high emphasis on clear communication, regular updates, and a proactive approach to addressing concerns or changes in project scope. This approach not only ensured client satisfaction but also fostered long-term working relationships, crucial in a competitive and evolving industry like cannabis.

Moreover, my role at involved leading a dynamic team of writers and link builders. This leadership was not just about delegating tasks and creating briefs; it was about creating an environment that encouraged creativity, efficiency, and accountability. I implemented systematic processes, automations and checkpoints to ensure that the team’s output aligned with client expectations and our high standards.

This dual focus on client management and team leadership required a delicate balance. It was about being a bridge between the clients’ visions and the team’s execution, ensuring that every piece of content not only met SEO standards but also resonated with the target audience. My experience here taught me the art of juggling multiple priorities – maintaining robust client relationships, ensuring project excellence, and leading a team towards collective success.

In summary, my tenure at was a comprehensive exercise in advanced account management, sales acumen, and project management, all within a highly diverse and dynamic client base. This experience has been instrumental in sharpening my skills in managing both client expectations and team dynamics effectively.

Visit the website:

Freelance SEO | Web Publisher

My journey in digital marketing also includes substantial experience in growing niche websites through targeted SEO strategies and then successfully selling them for a profit. This aspect of my career highlights not only my deep understanding of SEO and content strategy but also my ability to identify market opportunities, grow a website’s value, and strategically monetize these assets. This process involved meticulously optimizing website content, improving user engagement, and increasing organic traffic, leading to enhanced site valuation. My success in this area demonstrates a comprehensive skill set in building, growing, and profitably exiting digital properties, showcasing my proficiency in the full lifecycle of website development and monetization.

A key part of my digital marketing expertise is the strategic management and growth of a portfolio of websites, which I enhance through proper SEO practices and monetize through targeted affiliate marketing and the sale of ad space. Leveraging organic traffic is at the heart of my strategy, ensuring that each site not only attracts but also retains a targeted audience.

The New York City Informer website provides news, reviews, and commentary on New York City. The site was founded in 2012 by a group of journalists and bloggers who wanted to create a platform for independent voices in the city. The New York City Informer covers many topics, including politics, culture, food, and nightlife. The site also features a number of original reporting and investigative journalism.

Since 2021 I have been responsible for the SEO development and monetization of the website. You can track the progress made in the graphs below:

Visit the website:


I have had the opportunity to apply my SEO expertise to various projects, including the website, a website started in 2021. This project involved a comprehensive approach to SEO, tailored to enhance the site’s visibility and user engagement.

Key Aspects of the SEO Work for

  1. Keyword Research and Optimization: Initially, I conducted thorough keyword research to identify terms that potential customers were using to search for luggage storage services in London. By integrating these keywords strategically into the website’s content, I ensured the site was more discoverable to the target audience.
  2. On-Page SEO Enhancements: I focused on optimizing the on-page elements, such as titles, meta descriptions, headers, and content. This involved ensuring that the content was not only rich in relevant keywords but also engaging and informative for the users. The goal was to make the website both search engine and user-friendly.
  3. Technical SEO Improvements: Recognizing the importance of site performance in SEO, I worked on technical aspects such as improving site speed, ensuring mobile responsiveness, and fixing broken links. These enhancements were crucial in providing a seamless user experience, which is a significant factor in search engine rankings.
  4. Content Strategy Development: I developed a targeted content strategy that included creating location-specific pages for different areas in London where luggage storage services were available. This localized approach helped in attracting a more targeted audience and improving the site’s relevance in local search results.
  5. Link Building Initiatives: Understanding the importance of link equity, I led efforts to secure high-quality backlinks from reputable sources. This included reaching out to travel blogs, local business directories, and tourism websites. These backlinks not only improved the site’s authority but also drove relevant traffic.
  6. Analytics and Continuous Improvement: Utilizing tools like Google Analytics, I regularly monitored the website’s performance. This data-driven approach enabled me to understand user behavior and refine the SEO strategy continuously. By analyzing metrics like bounce rate, session duration, and conversion rates, I ensured that the website was constantly evolving to meet user needs and search engine algorithms.

The SEO work on was a multi-faceted endeavor, focusing on enhancing the site’s visibility, user engagement, and overall performance. The results were evident in the increased organic traffic and higher search engine rankings, which in turn supported business growth and customer acquisition for the service.

Visit the website:

For, a luggage storage solution catering to a diverse international audience in Madrid, my approach to international SEO was comprehensive and tailored to meet the unique needs of travelers from different countries. Here’s an overview of the key strategies and actions I implemented:

  1. Localized Keyword Research: Understanding the importance of cultural nuances in search behavior, I conducted extensive keyword research for each target market. This involved identifying how travelers from different countries search for luggage storage in Madrid, focusing on language-specific terms and phrases.
  2. Website Localization: To ensure the website resonated with each audience, I went beyond mere translation. The content was tailored to fit cultural contexts, using local dialects or phrases, and addressing specific luggage storage needs relevant to different regions.
  3. Targeted Local SEO Strategies: Recognizing the diversity of the target audience, I tailored SEO strategies to rank effectively in local search engines for different regions. This included optimizing the website for various local search behaviors and listing the service in prominent local directories.
  4. Content Marketing with a Global Perspective: I developed and executed a content marketing strategy that catered to international travelers. This included creating travel guides specific to Madrid, tailored to different nationalities, and providing insightful content on luggage storage for a global audience.
  5. Building Localized Backlinks: I focused on securing backlinks from local websites in target countries and international travel blogs. This not only improved the website’s domain authority but also attracted relevant and targeted traffic.
  6. Optimizing for Mobile Users: With a significant proportion of the target audience using mobile devices, particularly when traveling, I ensured that the website was fully optimized for mobile, offering an exceptional user experience for those accessing the service on the go.
  7. Performance Analysis and Continuous Improvement: Using tools like Google Analytics, I constantly monitored the website’s performance across different regions. This involved analyzing user behavior, engagement metrics, and conversion rates, allowing me to make data-driven decisions for ongoing SEO optimization.

Through these strategies, I successfully enhanced’s visibility in international markets, attracting a diverse range of travelers seeking luggage storage solutions in Madrid. This comprehensive approach to international SEO was pivotal in driving organic growth, enhancing user engagement, and establishing the website as a go-to resource for luggage storage in Madrid for an international clientele.

Visit the website:

Article Writing

Culture Trip

Click on the button below to read my articles for Culture Trip, a global digital media company that curates and produces travel experiences, articles, and guides. Founded in 2011 by serial entrepreneur Jonny Garrett, Culture Trip has since grown to become one of the most popular travel media brands in the world.

Culture Trip’s mission is to inspire people to explore the world and discover new cultures. The company’s website and app feature articles, guides, and videos on thousands of destinations around the world. Culture Trip also offers a variety of travel experiences, such as city tours, food tours, and cooking classes.

Read more here!

The Guardian Travel

Click on the button below to read my articles for the Guardian, a British daily newspaper founded in 1821. It is one of the most-read newspapers in the United Kingdom and the world, with a circulation of over 150,000 copies per day. The Guardian is known for its liberal political stance and its commitment to investigative journalism.

Read more here!

International Highlife

Established in December 2014, International Highlife started out as a simple Facebook page – but we grew so much and so quickly since we started, it soon became clear that we needed our own website. Here on the official International Highlife website, you will find up-to-date, relevant, and interesting information about everything cannabis-related – and you’ll also have the ability to upload your own content and be an active voice of the cannabis community.

Read more here!

Intrepid Travel

Intrepid Travel is an adventure travel company that offers small group tours to over 150 countries worldwide. Founded in 1989, Intrepid Travel is one of the largest adventure travel companies in the world.

Read more here!

All rights belong to their respective owners. If any of the above links doesn’t work or if you require details about each project, please get in touch.