Published work & ventures
A selection of published articles, content leadership roles, and businesses I have built.
Publications
Writing for major outlets taught me how to earn trust at scale.
Interrail Beginner's Guide
An in-depth guide for first-time Interrail travelers, covering booking, reservations, and sleeper trains. Became the definitive resource for European rail travel.
Read article →Greece Stock Market Analysis
Reported on the nosedive of the Greek stock market upon its reopening during the 2015 financial crisis.
Read article →Athens Editorial Series
Authored 15+ in-depth travel guides about Athens, generating over 500,000 page views. Conducted 10+ interviews with notable figures in the Athens cultural scene.
View profile →Thessaloniki Travel Guide
A comprehensive travel guide showcasing the best of Thessaloniki for one of the world's leading adventure travel companies.
Read guide →Medical Cannabis Content
Created specialized SEO content for the medical cannabis industry, establishing authority and trust in a heavily regulated space.
View articles →Financial Blog Content
Developed strategic blog content for an investment monitoring platform, targeting key financial topics and driving organic acquisition.
Read blog →Ventures
Businesses I have founded, scaled, and exited.
Luggage Storage London
Identified a market opportunity in the London luggage storage space, built the platform from scratch, scaled operations, and successfully exited.
ExitedWeed Copywriter
Founded at the start of the cannabis content boom. Became the first specialized cannabis content agency and ran it for four years before the market matured.
ExitedNYC Informer
Built a comprehensive New York City content property with multiple revenue streams, capturing local search traffic through systematic content authority.
OperatingImpact by the numbers
135% organic acquisition growth in 6 months
Engineered a proprietary SEO framework that outperformed established legacy competitors in the FinTech space. Transitioned the brand to a video-first media operation as the primary on-camera talent. Launched the Greek YouTube channel from scratch, scaling to 1M views and 6,000 subscribers in 12 months. Ensured 100% HCMC and MiFID II compliance. Established presence across Answer Engines (ChatGPT/Perplexity).
10x traffic growth, turning SEO into the most profitable channel
Delivered 10x traffic growth from 2018 to 2023 over a 5-year horizon. Deployed localized strategies in 5+ markets to capture high-intent travel traffic. Secured high-authority backlinks in The Guardian and Daily Mail. Built the SEO function from the ground up, managing a team of 8 and aligning strategy with executive stakeholders. Started as SEO Content Writer & Digital PR, promoted to SEO Lead.