Searching for high-quality real estate content writing? Keep reading to find out how I can help you achieve your SEO and digital marketing targets through actionable copywriting.
The internet has opened up a new world of independence for real estate professionals. However, this freedom comes with the immense responsibility of self-promotion. As an independent realtor, real estate agent or rental company, you can’t rely on big-name agencies to market you. High-quality content marketing is crucial for self-promotion in the real estate industry. But after client walk-throughs and maintenance, where can you find the time to write quality content for your real estate business?
Real Estate Blog Writing Service By George Mouratidis
Content Writing Services offers specialized content writing services for real estate industry professionals, such as:
- Commercial and residential property owners
- Real estate agents
- Mortgage Experts and Lenders
- Property management companies
- Airbnb Hosts
Evaluating Real Estate Writers
The real estate industry is ever-changing and unpredictable. That’s why you want to work with a professional real estate writer who follows the news and has the research prowess to always craft informative content for your real estate business.
Real estate copywriters are professionals who can help you shape your content marketing strategy and attract real estate business clients organically.
Sourcing Real Estate Writers
Here are some attributes you should pay attention to when prospecting real estate writers:
- Do they follow market trends?
- Do they have a demonstratable history of crafting high quality content for real estate?
- What are their past real estate clients
- What are their connections to the real estate sector
- Evaluate their knowledge of the real estate market
- Is their style right for your target audience?
Teaching a writer all the tricks of the trade and educating them on real estate topics (or learning how to craft real estate content yourself) can eat up time you’d rather spend running your real estate business.
When you find a real estate writer with proper real estate writing experience, you should also keep in mind that they should be familiar with SEO. Keyword research and optimized content are the cornerstone of driving qualified organic traffic to your website.
Content writing is much more than a way to populate your website with articles. Real estate agents are already harnessing the power of Google and high search engine rankings. SEO best practices such as readable writing, fast site speeds, and well-researched content can help you build a solid foundation for consistent and free traffic.
If you are unsure, you can always hire an intern to create content for your real estate site. Also, an agency with dedicated real estate copywriters can be very helpful if you are part of a bigger company. However, working with freelance writers is the best option for smaller businesses.
What Can I Do For Your Real Estate Business
Below you can find out more about the services and types of content writing I do for real estate sites.
Property Descriptions
As a real estate professional, you know that appealing property descriptions are essential. Yet so many real estate listings simply state the address, the MLS number and other basic information. This approach not only decreases your pool of buyers. It does a great disservice to homebuyers who may miss out on their dream home just because they passed on a boring listing.
I can ramp up your property descriptions by:
- Storytelling: An effective property listing should paint a picture in the minds of potential customers. Expert storytellers enhance the features of your property and show potential clients what makes your property special.
- Creating irresistible headlines: Exceptional headlines are the key to getting your real estate listing seen by potential buyers.
- Optimizing your listings for SEO: I’ll help you choose practical long-tail keywords, generate backlinks, and get your listings seen on Google search results pages.
- Crafting effective CTAs: Whether you plan to offer free brochures to expand your email list or ask potential customers to arrange a walk-through, I’ll help you craft tempting Calls to Action.
Real Estate Agent Bios
Your personality is one of your greatest assets as a real estate professional. A ridiculous number of new real estate licenses are issued every year. You need to stand out among the sea of faces with a stellar realtor bio. my expert real estate copywriting skills will highlight your credentials while letting your personality shine through. I’ll create realtor bios that show your clients the many ways that you can help them find their dream home or office space.
Real Estate Blogging
Whether your ideal client is a young urban professional or a middle-income family, trust is one of the most important things that matters to home buyers, people interested in real estate investing, or potential renters. An informative and engaging blog is your key to competing with the big-name real estate agencies.
Content Writing Services will help you increase traffic and become known as an expert in your area by including professionally-written blog articles such as:
- Restaurant Guides
- Blogging about seasonal events
- Neighborhood Guides
- Safety data
- Tips to prepare homes for sellers
- Mortgage Guides
- Business development blogs
- Tips for new homebuyers
- SEO-optimized evergreen content
Professionally written blog articles keep giving you returns on your investment long after the original publication. Real estate articles can be repurposed for use on forums like AgentsOnline and BiggerPockets. You can even host a blog on popular sites like Trulia and share articles with an enormous audience on Zillow.
Landing Pages And Ad Copy
Effective landing pages are crucial for any business, but it’s doubly true for the real estate and rental market. I’ll analyze your sales funnels and provide you with Ill-crafted, effective Calls to Action so that you can grow your contact list and convert new clients.
Content Writing For Airbnb Hosts
Excellent property descriptions and platform profiles are a must for Airbnb hosts. An enticing copy will put you ahead of the competition. I’ll also work with you to create effective guest instruction manuals so that you can avoid many potential hassles and misunderstandings.
Learn How Real Estate Content Writers Can Help Your Business
I’ll coordinate with your team to find out what works and what can be improved with your existing real estate website. Like the housing industry, Google algorithms constantly change. I’ll keep your site up-to-date with search engine changes and ensure that your marketing efforts get you more leads.
- Keep your units full
- Earn more commissions
Build community
Get In Touch!
Use the form below to submit your inquiry. Please be as detailed as possible! I’ll get back to you ASAP!
I offer different rates depending on the scope and length of the project. Contact me to learn more. You can also find my profile on Fiverr and check out reviews and past projects. Click here to find out more!
